Loki is the most awarded wine merchant in Birmingham, winning 11 major national awards in the past three years. It is the only fine wine merchant in the business district of Birmingham, and one of the only places to offer customers the experience of trying up to 40 wines by the glass at any one time. This modern approach makes us perfect for a lunch meeting, an after-work drink with friends or for a romantic date. Or simply as a great way to increase your wine knowledge.

Named after the Norse god who delighted in causing as much mischief as possible for the other gods, we share that same anti-establishment ethos. We believe wine should be fun, not stuffy; that wine should offer outstanding value for everyone; and that the customer should be able to taste before buying that perfect bottle.

So, with a Loki Wine Tasting Card, you have the opportunity to taste a frequently updated selection of fine, boutique and award-winning wines from our range. Just choose from whatever’s sampling on our specially imported wine preservation machines for as little as 69p per glass. And when you’ve found exactly what you’re looking for, you can either buy to enjoy at home or drink in and relax in our tasting room, perhaps sharing a plate of cold meats or cheeses to go with your wine.

You can also buy wine from our wine shop where we have a range of over 600 fine wines and spirits specially selected to give you a unique range to explore, from everyday drinking wines through to some of the most famous producers in the world.

All through your experience, you’ll be guided by one of our wine experts, who can help you find exactly what you fancy that day – for lunch or evening, for business or pleasure.