Sip, Stir, Spritz with Cocchi

Discover how Italian vermouth producer Cocchi helped shape cocktail history in this immersive evening hosted by Sonia Elias.

Join us at Loki Edgbaston for a fascinating journey into the world of aromatised wines. Vermouth is enjoying a well-deserved comeback — far more than just a cocktail ingredient, it’s a cornerstone of some of the world’s most beloved drinks. Guided by the brilliant Sonia Elias from Cocchi, you’ll explore vermouth’s story from its ancient roots to its place in today’s cocktail culture.

We’ll follow Cocchi’s Sip, Stir, Spritz format — tasting a range of vermouths neat, exploring how they shine with tonic or soda, and, of course, enjoying a classic Cocchi Negroni along the way. You’ll also get to try Cocchi’s famous Barolo Chinato, perfectly paired with chocolate, plus enjoy delicious aperitivo-style nibbles.

What to Expect

• An engaging look at the history of aromatised wines
• The story and legacy of Cocchi
• Guided tasting of six Cocchi expressions:
  • Cocchi Americano
  • Cocchi Americano Rosa
  • Cocchi Extra Dry
  • Storico Vermouth di Torino
  • Dopo Teatro Vermouth Amaro
  • Barolo Chinato (with chocolate pairing)
• A taste of the classic Cocchi Negroni
• Explore which styles shine neat or with soda
• Enjoy Italian-inspired pairings like olives, breadsticks, and parmesan

Who Is This For?

• Anyone who loves a Negroni or Martini
• Curious drinkers wanting to learn about vermouth and aperitivo culture
• Those looking for a relaxed, social, and flavour-packed evening

About Sonia Elias
Sonia Elias is Cocchi’s UK Brand Ambassador and one of the most engaging voices in the world of vermouth and aromatised wines. With a background in hospitality and mixology, Sonia has a deep understanding of flavour, balance, and the role of vermouth in modern cocktail culture. Her tastings are known for being both informative and soo much fun — expect fascinating stories, practical tips, and plenty of personality as she brings Cocchi’s history and style to life!

About Cocchi
Founded in 1891 in Asti, Piedmont, by pastry chef Giulio Cocchi, the house quickly became known for its distinctive aromatised wines and vermouths. Using recipes that remain largely unchanged, Cocchi helped define the aperitivo culture of Northern Italy. After a revival in the 2010s, Cocchi has re-emerged as a global favourite among bartenders and enthusiasts for its authenticity, flavour, and historical importance.

Event Details

When: Wednesday, 19th November 2025, 6 pm
Where: Loki Edgbaston
Price: £20

*You can receive a full refund up to 30 days before the event and transfer your ticket up to 14 days before the event.
All transfers within 14 days of the event will incur a £10 fee per ticket. This is to cover the non-recoverable costs incurred by the event.